IYK Music

Strengthen the artist-fan relationship and build a core that shows up again and again

Activate your merch and shows

Embed IYK Chips into your merch and add IYK Check-ins at your shows to create direct connections and experiences for your IRL fans.

Verify fan participation

Fans collect a Proof for every item claimed and show attended, creating a verified record of who consistently shows up.

Reward your fans

Each Proof grants access to Unlocks. Create exclusive rewards for your biggest fans in a whole new way - powered by real, verifiable actions.

Grow fan loyalty

Fans continue to get recognized and level up their digital identity through IRL activity, fuelling engagement for the next show, drop, or release.

Core Features

Chipped Items

Recognize your Merch Owners

Every merch item becomes a fan-engagement touchpoint. With a digital layer, your merch goes beyond just a piece of fabric—becoming an ongoing channel to identify owners, engage fans, and deepen connection.

Show Check-Ins

Identify the Fans Who Show Up

Every show becomes an opportunity for fans to level up. As an artist, see who's showing up and boost post-show engagement with show-specific rewards.

proofs & Unlocks

Reward Your Real Fans

When fans complete verified actions, they earn a Proof tied to that action. Proofs give them immediate access to Unlocks: curated, gated experiences such as early access and exclusive content.

World ID

The Living Fan Identity

Create a direct artist-to-fan connection by turning ownership and participation into a shareable living ID. As fans engage through merch and shows, their World ID evolves alongside them.